WordPress Permalink – SEO
When you make a website blog with WordPress you should go to your permalink settings and change the permalinks so they are correctly SEO Optimized, this should be done before you do any blog posts. Changing the permalinks will change your WordPress blogs URL that’s why you should do this before you make any posts.
The standard WordPress permalink settings are not SEO friendly. WordPress will place letters and numbers into the URL, this is bad for SEO, you want your keywords in the URL. By changing the WordPress permalink settings you will change the way WordPress does your URL, instead of letters and numbers in the URL you will now have your post title which should be your keyword or keyword phrase, helping your sites SEO.
Permalinks should always be your main keywords making them SEO Optimized, that way you can drive targeted traffic to your site or blog. After your initial WordPress installation your Permalinks are not SEO Optimized and are not keyword rich. They are just the opposite; they are a number, date, year or category, so make sure you set up your WordPress permalink settings.