Web Video Marketing – The Future Of Content Marketing


 

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Comscore

188.7 million people in the US watched 46 billion online content videos in September 2013. The average American spent more than 20 hours watching online video.

Comscore, 2013

Professionally produced video optimized for eCommerce outperforms user-generated video (UGC video) by 30%, delivering a 24.7% lift as compared with an 18.7% lift for the UGC video.

Comscore, 2012

Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors.

Comscore, 2010

96% of online shoppers watch online video.

Comscore, 2010
eMarketer

93% of marketers used video for online marketing in 2013.

eMarketer, 2013

Approximately half of marketers who use video in email campaigns see increased click-through rates, increased time spent reading the email, and increased sharing and forwarding.

eMarketer, 2013

One out of four marketers use video in email campaigns. 43% of marketers cite lack of available video content as their reason for not using video in email campaigns, making it the top barrier to the practice.

eMarketer, 2013

51.9% of marketing professionals worldwide cite video as the type of content with the best ROI.

eMarketer, 2013

Online video is the fastest growing ad format in 2012 with nearly 55% growth.

eMarketer, 2012

45.9% of US online shoppers researched products in-store before ultimately purchasing online.

eMarketer, 2012

In-store shoppers use their smartphones to access a variety of information, with 65% of shoppers accessing the retailer’s own website, 46% of shoppers accessing a competitor’s website, and 26% of shoppers accessing comparison shopping sites such as Shopzilla and shopping.com.

eMarketer, 2012

The eTailing Group found that 73% of online retailers used video on product pages in 2010, up from 55% in 2009 and only 20% in 2005. 74% of the top 50 retailers used product videos, 40% used category videos, and 38% used other types of informational videos.

eMarketer, 2011

A recent study by Vision Critical found that 56% of users had seen a QR code on a product, more than in any other location.

eMarketer, 2011

Affluent consumers prefer video and search to other digital advertising formats, as 41% of affluent online shoppers reported to eMarketer that they took an action after seeing one of these two ad formats.

eMarketer, 2011

There were nearly 25 million mobile video viewers at the end of 2010, an increase of 40% over the previous year.77% of mobile video viewers report watching more mobile video than they did one year ago.

eMarketer, 2010

eMarketer senior analyst Jeffrey Grau characterizes the benefits of video as including “…a lower number of abandoned shopping carts, reduced return rates, and higher sales.”

eMarketer, 2009

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