3 Must Have Tools For Online Marketing


 

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3 Must Have Tools For Online Marketing

A Blog:

A Capture page:

An Autoresponder:

A Blog is perfect to provide relevant content and create authority in your market. If you’re providing regular education, insights, exposing your vision and training for your target audience, a blog is the simplest way to do this.

You can create a blog in 2 ways. Free or Paid.

Free services like wordpress.com and weebly are fine for basic ‘hobby’ blogging. But when you’re providing a service or selling a product, you will need a self-hosted service.

Your options are quite simple. WordPress.org is the self-hosted side of wordpress, where you’ll need to buy hosting, a domain name and manage the design, themes and all that jazz.

Using a service like the Viral Blogging System ( you get a ready-to-use blog. All you need to do is login, go through the set up and then you’re ready to go.

A Capture page is used to collect the contact information of your new prospects. This way you are growing a list of interested prospects who have raised their hand and told you they want more information.

I personally use a service called LeadPages ( for very simple, point and click capture pages.

In fact, LeadPages integrates with your autoresponder, so all you need to do is go through the set up process once and you’re ready to start capturing leads!

Your Autoresponder is the communication tool that will hold your prospects contact information, and allow you to send emails to them on an automated basis, or manually.

You will need all 3 of these if you plan on generating authority, gathering leads and communicating directly with them.

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Darren Hanser


 

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