This was a conference session The Case for CPC in Email Publishing and Advertising from Affiliate Summit West 2016, which took place January 18-20, 2016 at the Paris Hotel in Las Vegas.
• Yancy Naughton, Founder, HasTraffic WantsTraffic
Find out why more and more publishers and advertisers are buying and selling their email traffic through CPC model, as opposed to the legacy CPA model.
Experience Level: Intermediate
Target Audience: Affiliate/Publisher, Merchant/Advertiser, Network
Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.
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