Optimize Your Affiliate Program For Emailing As Well As Web Sites (Part 16 Of 22)


Email is often ignored by affiliate programs, for obvious reasons of spam and abuse. Yet with the rise of social and mobile devices, it’s amazing how important email is to connecting with customers beyond web sites. While you need to be picky with those emailing, don’t overlook the power of any affiliates, and always evaluate those who email with you (are they CAN Spam compliant, do they have a good list that responds and has been around).

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