Over the past several years we’ve noticed significant changes in the affiliate model which has largely been derived out of the USA. This is driven by the maturity of the agencies and direct clients who are constantly evolving in line with their customer’s demands. This maturity and understanding of the market has driven the agencies and large clients to bring some of their key partnerships in house as a strategic decision in order to increase the working relationships and enabling a greater sense of control across the board.
Within Tradedoubler we’re beginning to see this take effect in our more mature European markets, with a focus on partnership development and continuation of growth in the performance marketing channel. Michael will be discussing the changing landscape and how this will shape the European landscape moving forward.