Affiliate Website Example – Tom’s Hardware Niche Websites


The Site Stats:
Site Name: Tomshardware.com
Founded: Sept 1997
Keyword ranking in the top 100: 1,657,024
Number of estimated visitors:
SEMrush: 1,400,000
SimilarWeb: 63,900,000
Domain Authority: 88
Trust Flow: 72
Number of indexed pages: 1,590,000
Avg time on site: (SimilarWeb) 00:02:34
Pageviews per visitor: (SimilarWeb) 2:89
Bounce Rate: (SimilarWeb) 58.31%

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Overview and Traffic
Traffic is estimated to be around 1,400,000 and 63,900,000. That is a large discrepancy. So we just have to estimate that traffic is somewhere in the middle.

Looking at the traffic graph on SEMrush you can see that the traffic steadily grew over time. Then, in 2014 the traffic drastically increased before dropping down to roughly where it was

Design Of The Site:
Homepage:
The homepage has a different layout to many of the other sites in this teardown series. It looks a lot more like a media site, and it has lots of ads. Because they have such a large amount of traffic, they’re able to be profitable from this. But it’s unlikely that this is the case for smaller niche sites.

Their logo is like many other large sites is simple

On the homepage, they have their “best picks” “latest articles” and “forums.” They also have a subscriber area and a way in which you can share their content.

About Page:
Their “about page” is simple, and they say that they’re rigorous about their testing. Although it doesn’t look like they put the same amount of effort into their reviews as the Wirecutter and Babygearlab. They do it slightly differently.

They also go onto say about the staff for the site.

History:
This is an interesting section on the About Page. It says that Dr. Thomas Pabst, was one of the first people to bring technology journalism to the internet in 1996.

The site was bought in 2007 by a French company called BestofMedia. Tom is no longer a part of the operation. But they kept the identity of the site.

Forum:
The forum is a large part of what this site is about. If you were to launch a forum now, it would likely be a struggle. People now congregate in FB groups instead.

Reviews
Straight off the bat, you can see a large Adsense banner at the top and then as you scroll down you can see a below average header image.

Then there’s a small amount of text, and they jump straight into their comparison tables. If you click on the links, they’ll send you straight to Amazon or other affiliate programs.

Clicking on the “see more” section of the table opens it up to even more useful comparisons about the product.

Scrolling down you see a summary of each product with an option to read the whole review.

When looking at the full review, it’s interesting to note that they don’t have a Call To Action in the first paragraph. As this is one of the best ways to get people over to Amazon as quickly as possible.

Another interesting thing to note is that they don’t have all of their content for one product on one page.

This is likely because they have a DA large enough for their content to rank although it’s shorter.

Unlike some of the other review sites we’ve seen they put their “author” section right at the bottom of the page.

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