Affiliate Marketing Tutorial 12 | Clickbank | What Does Your Market Want?:
Knowing who your market is and what your market wants is crucial to successfully promoting or attracting people to your site; in this lesson we’ll investigate just What Does Your Market Want?
No market research is complete until you’ve had a good look at the people and issues that make up your market. Thorough research into the “people side” of your market can help you in several ways:
You may discover keywords that weren’t immediately obvious when you just looked at keyword search volumes
You can determine what your market is thinking, target it better and improve your results!
Every market has common concerns and recurring themes, issues and problems that people need answers for – things that drive them to the Internet for information; the role of the Internet marketer is to find out what these things are and provide solutions.
In this lesson we’ve investigated how to find out what your market wants, and how to target accordingly. A couple of ways you can improve your targeting is by:
Looking at search volumes for related keywords, using search engine suggestions or a suitable keyword tool
Taking a more personal approach and visiting forums for your target market
Once you’ve determined better ways to target your keywords, it also pays to take a look at your site and content and think about the following aspects:
Age: Do you have a specific age target?
Gender:Is your target audience primarily a specific gender?
Location:Where are they from?
Prior Knowledge: What do they already know?
Expectation: What are your visitors expecting and is it what they get?
Needs: What is your audience actually after from your site?
Competition: What are competitors’ sites doing better/different?
Tone: Does your site “make sense” for your target?
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