Affiliate marketing sales funnel: front end vs back end.
A sales funnel is simply an automated process to build a relationship with your leads and sell them your products and services at the same time.
The front end of your funnel gets your ideal customer in the door.
This can be a lead-magnet, which is something you give away for free in exchange for an email address.
This is called permission based marketing because they are giving you their email and indirectly saying “yes, i want your freebie offer and you can follow up with me via email with more information.”
Once you get them into the front end of your funnel, you can start introducing your content, products and services.
Generally, you have a low-barrier to entry product from -.
This is not designed to make a profit on the front-end. Your goal is to break even.
You do this with email autoresponders and email broadcasts.
Then you can lead them into your back-end products.
This are more high-ticket products and services.
For example, digital products, coaching and consulting, live events.
That’s the high level overview of building a affiliate marketing sales funnel.